How a young artist could start cooperating with international brands?
There are no clear rules, but there are things that help. The first is a competent, intelligible portfolio: current and experimental projects, projects implemented with the client, concepts. Portfolio is important to publish on sites where a person may notice — it can be Behance or another similar resource. The second is at least minimal media activity: social networks, saving and maintaining contacts. Further — participation in experimental projects, interaction with magazines, participation in creative shootings, collaborations with other artists, photographers, designers. This is how an experience is formed that is important so that someone serious comes to the artist and suggests a joint project. Without this, the chances are much less.
And if to send the portfolio to people and companies with whom the artist would like to cooperate?
I cannot give an expert assessment of what will happen if you send out your portfolio. I did not do it. I took the path that my projects would one day will be notice — and they were really noticed!
At the lecture, you spoke about the "avant-garde of the new wave" of the 21st century. What is it? Who is it?
Today, art is actively united with other spheres; the result is audio installations, video installations, music, and photographs. I have about 200 accounts on Instagram, which I watch with interest. If we talk about the new wave that inspired me, this is the development of video projections and generative graphics. These are "Strength of Light", Radugadesign and our other companies that have shot the whole world. There are great Russian guys working there, and this is a real pride — how powerfully, cheerfully and in an original way they do their job. If we talk about what I see as the avant-garde as a whole — this is Kanye West with experiments, and Daniel Arsham, and Ronnie Fieg, and other projects at the interface of music, culture and fashion. If we talk about the artistic environment, then this is post-graffiti and graffuturism, which combine design, graffiti techniques, large-scale monumental murals. This is a fairly large current, which united 20−30 strong names, and one of them is Felipe Pantone.