Trend # 4. Digital Utopia

Trend Zone
March 15, 2019
Nanotechnology, space, computers and bionics are new sources of inspiration for designers.
March 12, the World Wide Web turned 30 years old. On this day, in 1989, the British physicist Tim Berners-Lee proposed a project of a unified system for organizing, storing and sharing information to the World Wide Web (WWW). For this insignificant historical period digital networks have forever changed the world, penetrating into every area of our life — from personal and working to the fields of science, design and art.
Hotel Regeneration by Simone Micheli for Fuorisalone 2018
Hotel Regeneration by Simone Micheli for Fuorisalone 2018
Thanks to the evolution of technology and the general fascination with augmented reality, the boundaries between imagination and everyday life are erased — people find themselves in a futuristic world. At the same time, digital utopia exists simultaneously in two worlds, helping to gain a deeper experience in ordinary life.

Today, digital aesthetics is the "world of the future" that the 20th-century fiction writers reflected on and which has finally arrived. Creating in this area, designers find inspiration in pixels, wave-wave theory, nano-technology, DNA structure and bright colors of the spectrum. In the tangible design, "digital utopia" can be recognized by futuristic shapes, shimmering and iridescent surfaces, dynamic shapes, surreal mood, mother-of-pearl effects and high gloss.