Trend # 5 — Collaboration

Trend Zone
April 09, 2019
Collaboration leading to absolute success: for several years now the collaboration has been one of the driving forces in the design world.
Collaboration is a buzzword, the meaning of which in the design world is implemented in several formats. It can be a collaboration of two designers who develop one collection, a combination of brands that would seem to be completely different in style, a productive duet of designer and brand, and also the work of two or more stars on one installation. Thus, the famous house MISSONI HOME released wallpaper in conjunction with JANELLI & VOLPI, the contemporary followers DIESEL teamed up with the avant-garde artists MOROSO, and about a dozen Russian designers worked on the conceptual installation of Perfect Home at the Mosbuild exhibition.
Cirque Hiver installation by Marcel Wanders for his collaborative collection with ROCHE BOBOIS.
Cirque Hiver installation by Marcel Wanders for his collaborative collection with ROCHE BOBOIS.
The designer-company alliance has been a super trend over the past few years. At the world exhibitions, factories present the fruits of joint creative work with outstanding design masters. For a brand, this is a way to update collections and add "weights" to them thanks to a star name; for a designer, it is an opportunity to discover new facets of talent, inscribing their own vision into the existing aesthetics of the factory. Often a one-time collaboration becomes a step towards a multi-year union. This happened, for example, with Patricia Urquiola and MOROSO, with Carlo Colombo and Gi-Ra studio with antoniolupi. One of the most collaborative authors is Marcel Wanders. He managed to create objects for almost every second star brand.

Collaboration is a great opportunity for a designer to work with a new field, such as sanitary ware, ceramic tile, and even clothing and the automotive industry. Zaha Hadid bureau created shoe collections for Stuart Weitzman, Patricia Urquiola designed an exclusive installation and interior for the BMW boutique, and the LOUIS VUITTON fashion brand collected famous authors in the Les Objet Nomades collection: India Mahdavi, Fernando & Umberto Campana, Atelier Oï, Patricia Urquiola and Marcel Wanders were invited to develop furniture and accessories made of leather, the main material of LOUIS VUITTON. The resulting products are more like MOMA objects than interior items, however, in the history of famous creative unions, this collection undoubtedly occupies one of the leading places. KARTELL also has super-rich collaborations: an ironic bear in the MOSCHINO collection, bright printed plastic in La DoubleJ for Kartell. And, of course, the legendary armchair by Philippe Starck.