Andrea Tosi: "Design that quickly ceases to be relevant, is not a design"

Head of International Partnerships and Innovation of IED (Istituto Europeo di Design) spoke about the importance of international cooperation, an interdisciplinary approach and the rethinking of consumption for the sustainable design development.
"Designers and humanity as a whole faced two global challenges: pollution of the Earth and a pandemic. Such challenges are only solved by global cooperation. I sincerely believe in intercultural international cooperation: this is how our world is getting better.
The IED forms a number of relationships with educational institutions around the world. The only way to teach design is to implement it, learning from mistakes and successes. The educational environment at the IED is based on a practical approach. Students and teachers work in small groups — 3−5 people, including a tutor. "

As part of the lecture, Andrea Tosi presented several design samples and asked the audience to create their own mood board and send a series of images that will demonstrate a specific case based on the keywords offered by the speaker. "You can criticize my ideas or endorse them. Bold criticism is an important point in the learning process at the IED. This task will allow you to get a certificate from the IED, "said Andrea Tosi.

The first hash tags for the exercise were the concepts of "sustainable development" and "aesthetics".

"We should contribute to the ecology of our planet. Designers should meet this challenge not only for the sake of our generation, but also for the future. Design should change the world — this is its mission. Aesthetics is just the tip of the iceberg. There is a long and laborious process behind a beautiful object.

A designer should have the talent to invent, balance, juggle with various issues, often referring to related disciplines and fields. Changing the world by coordinating, collaborating with various sectors is what designers have to do.

How to achieve sustainability in design?

For the designer, his object must live forever. The modern meaning of the "consumption" concept in this sense is contrary to the culture of design. Design that quickly ceases to be relevant, is not a design. We need to rethink the concept of consumption, for example, of disposable things. So that our habits will be more environmentally friendly.

In our opinion, material science is in the first place among the principles that should be relied upon for the sustainable design development. In addition, the design should include not only the use of the product, but also its disposal or recycling at the end of the product’s life. Another area is the distribution and logistics of products, which also should comply with the concept of sustainable development. Of course, communication and an innovative ecological approach to design are important. "