Since 2018, the national coach of BoConcept Russia, Alexandra Novikova, will participate in the St. Petersburg Design Week. By tradition, the new collection is a reflection of the culture of Denmark - the Scandinavian style, way of life, and Hygge. At the same time, items designed in collaboration with world designers are suitable not only for Scandinavian-style spaces. Thanks to the customization option (the ability to choose a different set of items) and a huge selection of upholstery for furniture (more than 100 options), the furniture of the Danish brand will look good in any interior.