FAB Fiandre is restyled by Iosa Ghini Associati

The project includes the innovative showrooms and event facilities for the Iris Ceramica Group.
Fiandre Architectural Surfaces team decided to completely restyle the Architectural Bureau at the Castellarano factory to support and inspire designers and their clients. The design, inaugurated on the occasion of Cersaie 2019, was entrusted to architecture studio Iosa Ghini Associati, with whom Fiandre worked to redefine the design language and display layout for both the interiors and the outdoors areas.
"Now, five years after the inauguration of FAB, we felt it was time to restyle our offices with a design which highlighted the ongoing evolution of the brand and its products," says Federica Minozzi, Managing Director of the Iris Ceramica Group holding to which Fiandre belongs. "Iosa Ghini Associati drew up avery exciting design which was both new and highly functional."
Every single architectural detail features ceramic slabs, which have been worked into the design with the utmost care and attention. The interior showroom has been divided by Ghini Associati into two large areas which host the two core products of the brand: large ceramic slabs and traditional tile sizes.
The first area includes the reception area and a bar/kitchen featuring an island surfaced with Fiandre’s Sapien Stone 12 mm and Maximum 6 mm slabs. This area is dedicated to displaying Fiandre’s Maximum range of large slabs, both on the walls and installed as furnishing elements. The visitor follows a route outlined by a skein of brushed brass tubes which also frames the products themselves, resulting in an almost metaphysical landscape.
The second area, on the other hand, displays the undiminished design potential of traditional tile sizes in an installation inspired by the rooms of a boutique hotel, including the hall, reception desk, wellness facilities and spa, as well as connecting areas such as the corridors leading to the rooms, the lift and stairs, a suite, studio, lobby and bathroom. The furnishings in the various rooms are surfaced with Maximum slabs.
The showroom faces onto an elevated plaza measuring around 5200 m², previously mainly used as a parking lot but now restyled as a pedestrian area with trees and urban furnishings coated with Fiandre ceramic products. The exterior features Granitech outdoors technical solutions with Fiandre Architectural Surfaces and Porcelaingres ceramic surfaces. The Active technology has also enabled the creation of a "green lung" and a semicircular wall cladded with large Calacatta Light and Premium White Active slabs by Fiandre.

"The project was divided conceptually into two areas: indoors and outdoors. Our idea was to use the two settings to illustrate the extraordinary versatility of the new generation of ceramic products and shine a light on their sustainability and beauty," explains the concept Massimo Iosa Ghini.