Lecture "Fashion of the Future Today"
Speaker: Marina Skulskaya, fashion historian, journalist, curator of the "Design of Costume and Accessories" department of the International Design School (IDS, St. Petersburg)
Wool from spider thread, orange peel silk, polygraph dress, biker jacket with airbags, T-shirt, embracing at any distance, a raincoat that turns rainwater into fresh water, tuxedo that monitors the level of alcohol in the blood… Technologies and things about which ingenious fiction writers could only dream of already exist in reality. At the meeting with Marina Skulskaya, you will learn about the latest inventions that you can already try on, and take a closer look at the projects that are still waiting for far-sighted investors.
Lecture "Light as a tool of influence. An environment that affects a person, and a person that affects an environment. New research in the field of light design specialists of the Higher School of Light Design, University ITMO"
Speaker: Daria Chirimisina, Master of Technical Physics (ITMO University, Light Design program), winner of the international professional award in the field of innovative light design LIT Design Awards 2017, co-developer of the educational module "Evaluation of Perception (Visual, Cognitive, Emotional)" international Master Program CLD ITMO University.
Lecture "What brand may come?"
Speakers: Ekaterina Doronina and Ekaterina Voevoda, Founders of GEMINI Communications
How to determine the choice of direction and what marketing and PR tools to use today. What you need to know about your brand for successful development. Brand positioning: examples of successful cases (Sundukovy Sisters and Geometrix Design). PR strategy as a joint work and work with PR and marketing specialists. An open communication platform and the creation of cross points projects in interdisciplinary areas against standard PR tools. What to delegate to a PR specialist and how to evaluate his work.
Lecture "Formation in Modern Architecture"
Speaker: Oleg Manov, Architect, Head of Futura-Architects Architectural Studio
Lecture as a call for professional dialogue. The speaker divides modern architectural projects into several groups in terms of shaping: square-nested construction, classic, minimalism, shocking bionics (deconstruction), "undecided" (a cross between bionics and minimalism). In this case, he will discuss only the last three branches. Despite the fact that it is only 10% of all that is being built today, it is these groups that influence on the development of architecture as a whole. Oleg Manov will tell why most of the inhabitants do not understand modern architecture, what is it and what changes can we expect in the future.
Lecture "Molding Decor & Polymer Plaster: an Innovative Tandem for Unique Interiors"
Speaker: Olga Grossman, RODECOR brand manager.
Rodecor is a new interior brand in the Russian market. Stucco decor is designed and produced in St. Petersburg from an innovative material — polymer gypsum. The main source of inspiration is Russian and foreign achievements in architecture, art and interior design. Advanced technology allows you to create elements that distinguish not only refinement, but also strength. This makes it possible to easily implement individual projects for different styles of interior. The presentation for architects, designers, decorators and connoisseurs of high style in the interior is supported by Piterra.
Round table "One on One on One"
Pokras Lampas and Andrey Lyublinsky are two outstanding examples in the field of Russian art and design. Both have built recognizable and vibrant personal brands. It is a rare case when the works of artists are accurately identified not only by professional parties, but also by a wide audience. Monumental calligraphic works of Pocras Lampas and sculptural-graphic objects and installations of Andrei Lyublinsky are known not only in Russia, but also abroad. The works of the authors are acquired by private collectors, public and state institutions, they are stored in museum collections. Let's talk at the round table about what projects the authors started with, how fame comes and where they are going to continue their professional career.
Participants: Pokras Lampas, artist, calligrapher, founder of Calligraphuturism; Andrei Lyublinsky, artist, designer, profile curator of the Communication design of the HSE Design School in St. Petersburg.
Moderator: Mitya Kharshak, designer, founder and chief editor of Projector magazine, academic director of the HSE Design School in St. Petersburg.
Meeting with designer Dima Loginov
At the meeting, Dima will talk about his collections, created in recent years, and answer questions from the audience.
Award winning Moscow-based designer Dima Loginoff is "the rising star of product design" according to a world famous magazine INTERNI. Dima has designed for world famous brands such as Artemide, VitrA, Elle Decoration, Studio Italia Design, Axo Light and others, and won numerous international awards including iF product design award and Red Dot product design award, International Design Award, Design And Design and many others. The designer has been a two-times nominee for a prestigious Young Designer of the Year award at the ELLE DECO International Design Award. Some of the most world famous magazines such as Women's Wear Daily, Elle Decoration, Frame, Harper's Bazaar and others have had interviews with Dima. His designs have been featured not only in a huge number of magazines such as Interni, L'Officiel Hommes, Glamoure, Domus, Collezione Trends, Maison Francaise, Architectural Digest, Numero, Elle, Esquire, but in many books as well. According to a reputable magazine Architectural Digest, Dima Loginoff is "one of the few Russian designers who have achieved fame in the western world". Elle Decoration wrote about Dima — "Young Russian designer has conquered the West just in few years", Harper's Bazaar wrote "Super Dima!" and the famous New York agency Agenda Inc. which has cooperated with many of the top fashion brands has named Dima Loginoff a designer of "shockingly beautiful things".
Lecture "About Dexterity, Ability to Do Tricks & Other Manipulations that Cause Surprise and Delight of Others"
Speaker: Andrey Lublinsky, artist and designer, graduate of the design department of the St. Petersburg State Art and Industry Academy, member of the Union of Artists of Russia.
During the creative meeting, Andrey Lyublinsky will share his understanding of design thinking, tell you why it is needed, demonstrate it with his and others' examples, how it can be successfully used in work, art and real life, and what comes out of it, as well as tell how the designer lives on the territory of art and why some artists hate him. The meeting will be held in the format of a lively pleasant and useful communication with the audience; the most curious will see the focus and listen to the anecdote.
As part of a series of lectures by the NCCA "Art vs Design: Extreme Points".